Matt Barber Creative Design
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The project was to create a complete global brand refresh for a range of advanced lubricants that communicated the pioneering technology 
of the products and company. Shell is a multinational oil and gas company and is the number one global lubricant supplier; delivering market 
leading products to consumers in over 100 countries. The project included the design and creation of an advertising and marketing kit for the Retinax, Spirax and Rimula range of lubricants to support and inform Shell's global marketing teams and retailers. The kit contained digital files 
and printed examples of all the marketing, advertising, POS and product collateral as the catalyst of a global implementation programme.
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