Crowne Plaza
Crowne Plaza, a global chain of upscale hotels catering to business travellers and the meetings and conventions market, embarked on a complete global rebrand to ensure consistency across all brand touchpoints. The goal was to establish a unified global identity that would reflect the brand’s values and deliver a cohesive experience for guests worldwide. The […]
Investors in People
Investors in People (IIP) is a standard for people management, recognised as a mark of excellence for organisations committed to creating exceptional workplaces. With over 10,000 organisations in the UK proudly displaying the IIP accreditation, the project involved a comprehensive brand refresh to enhance the visual identity of this esteemed standard. The goal was to […]