The University of Salford, a prestigious public research university located in 160 acres of parkland in Salford, competes annually in the international education market. With a student body of over 20,000, including 3,000 international students, the university strives to attract global talent from all corners of the world.
The brief was to design a visually compelling 64-page international prospectus to showcase the university’s unique offerings and inspire future global students to choose Salford as their destination for higher education. The prospectus needed to highlight the university’s diverse range of facilities, world-class courses, and the dynamic campus environment, all while adhering to the university’s branding guidelines.
The design focused on creating an engaging and informative layout, featuring stunning photography and easy-to-read content that would captivate prospective students. The aim was to convey the university’s commitment to academic excellence and its vibrant, welcoming environment. The final prospectus was a key tool in attracting international students, reflecting the university’s global reputation and the exciting opportunities it offers to students worldwide.