Peel L&P / PerfectFit Media

PerfectFit Media, the OOH advertising division of Peel L&P, managed an extensive portfolio of digital and traditional out-of-home (OOH) advertising sites across prime retail and travel destinations. With a staggering annual footfall exceeding 200 million people, these locations offered unparalleled opportunities for impactful brand visibility.

I was responsible for creating a diverse range of Sales & Marketing collateral designed to elevate PerfectFit Media’s brand presence and support their advertising initiatives. This included the design and production of high-quality print and digital materials tailored to highlight their advertising opportunities. I also developed interactive, location-specific PowerPoint presentations for the Sales & Marketing team, integrating dynamic visuals and data to ensure engaging and persuasive client presentations.

Additionally, I contributed to the execution of targeted advertising campaigns, managed day and night professional photography of OOH locations and client campaigns, and handled photo retouching to enhance the visual appeal of materials. My role required meticulous attention to detail and a deep understanding of OOH advertising strategies, delivering impactful solutions that showcased PerfectFit Media’s premier advertising platforms.